User Agreement, Data Usage and Privacy Policy

We at Herba Prima value your privacy and will never give, lease, sell or otherwise disclose your personal information without your express consent. We respect your right to keep your personal information confidential and any information you have submitted to Herba Prima will be held with the utmost care, and will not be used in ways to which you have not consented. If you have any questions regarding our privacy policy, please contact us.

We may use information about you for various purposes, including to:

  • Provide, maintain and improve our Services;
  • Provide and deliver the products and services you request, process transactions and send you related information, including confirmations and invoices;
  • Send you technical notices, updates, security alerts and support and administrative messages;
  • Respond to your comments, questions and requests and provide customer service;
  • Communicate with you about products, services, offers, promotions, rewards, and events and other news and information we think will be of interest to you;
  • Monitor and analyze trends, usage and activities in connection with our Services;
  • Detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of Backcountry and others;
  • Personalize our Services, including by providing advertisements, content or features we think will be of interest to you;
  • Facilitate contests, sweepstakes and promotions and process and deliver entries and rewards;
  • Link or combine with information we collect about you; and
  • Carry out any other purpose described to you at the time the information is collected.

Sharing of Information

We may share information about you as follows or as otherwise described in this Privacy Policy:

  • With third parties for their direct marketing purposes. Please see “Your Choices” below if you want to opt out;
  • When you participate in interactive features on our Services, information about you may be displayed publicly on our Services and on other sites or online services, including your photos, videos, posts, product feedback, and other information you choose to provide;
  • With vendors, consultants and other service providers who need access to such information in connection with services they perform for us and who are subject to contractual obligations regarding their use of the information;
  • In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law, regulation or legal process;
  • If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property and safety of Backcountry or others
  • With your consent or at your direction.

We may also share aggregated or de-identified information.

Social Sharing Features

The Services may offer social sharing features and other integrated tools (such as the Facebook “Like” button), which let you share actions you take on our Services with other media, and vice versa. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

Security

We use reasonable security measures designed to protect information about you from loss, misuse and unauthorized access, disclosure, alteration and destruction.

Advertising and Analytics Services Provided by Others

We may allow others to provide analytics services and serve you advertisements on our behalf. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of the Services and other websites and apps with this device or other devices. The information collected includes your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked and conversion information. This information may be used by Backcountry and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests to this device and other devices via the Services and other websites and apps, and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices. Your device may also include a feature that allows you to opt out of having certain information collected through apps used for behavioral advertising purposes.

We may also work with other websites or platforms to serve ads to you as part of a customized campaign. Please refer to the settings of those other websites or platforms for information about any choices they offer in connection with the delivery of interest-based ads.

Your Choices

Account Information

You may update the online account information you provide to us by logging into your online account. This information should update across the online accounts you use to access the Services.

Opt-Out of Sharing for Direct Marketing Purposes

To opt out of us sharing your personal information with third parties for their direct marketing purposes, please send us an email containing the subject line “sharing opt out” to Herba Prima.

Please note that California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. Under the law, a business must either provide this information or permit California residents to opt in to, or opt out of, this type of sharing. We qualify for this alternative option through the opt-out we provide above.

Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.

Promotional Emails

You may opt out of receiving promotional emails from one of our Services by following the instructions in those emails or by changing the preferences through your online account with each Service. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

Promotional Calls

You may opt out of receiving promotional calls from us by letting us know during one of those calls or by sending an email to Herba Prima with the subject line “opt out to calls”.

Mobile Push Notifications

With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

Contact Us

If you have any questions about this Privacy Policy, please contact us via email.

Unsubscribe Policy

If you no longer wish to receive future e-mails from us, simply click the UNSUBSCRIBE link at the bottom of the email, or send us an email with a message stating your desire to unsubscribe.